Anyone working on a crypto project for regular people?

I used to be a designer and engineer at a few big tech companies and am now starting a project with the goal of improving crypto onboarding UX for the average person. Does anyone have a crypto project (wallet, exchange, browser extension, etc) they're currently working on that is trying to appeal to the masses? Would love to hear about and learn more about the issues you face with user onboarding. I have a few ideas, but I want to see if they line up with the problems that you're currently experiencing.