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Billionaire Barry Sternlicht Discusses Bitcoin Price Rising to $1 Million — Calls BTC a ‘Smart’ Hedge

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Billionaire Barry Sternlicht Has Over $1 Billion in Crypto — Sees Bitcoin as Smart Hedge

The chairman of Starwood Capital Group, billionaire Barry Sternlicht, has shared his view on how bitcoin could grow to be worth a million dollars a coin. He calls the cryptocurrency a “smart” hedge in a world where the government just keeps on printing money.

Billionaire Barry Sternlicht Believes Bitcoin Could Rise to $1 Million per Coin


Billionaire Barry Sternlicht, the chairman of Starwood Capital Group, talked about the future outlook for cryptocurrencies, particularly bitcoin, Friday while speaking at a Bloomberg event in Miami.

Sternlicht runs Starwood Capital Group, a private equity firm that specializes in real estate investments. The firm has about $100 billion under management in real estate, debt, and energy assets. According to Forbes’ list of billionaires, his current net worth is $4.2 billion.

Noting that he has called his bitcoin position a “great hedge,” the billionaire was asked, “Is that how we all should be thinking?” Sternlicht firmly replied, “Yes.”

He explained that we live “In a world where the government just prints money, and prints money, and prints money, and prints money, and doesn’t seem to have any consequences.” Noting that “Sometimes, that will end,” the billionaire stressed:

The only thing that they can’t make more of is bitcoin.


He added that bitcoin has “never been hacked,” but noted that “It has no real value other than there’s 21 million coins” that are “infinitely divisible.”

In comparison, he pointed out that gold also “really doesn’t have a lot of value,” adding that “You can have your gold jewelry but it could be silver or titanium or platinum.”

Sternlicht opined: “You could see the world saying to the U.S., especially with our political isolationism, they would say China is going to try to knock us off the dollar standard, and they are going to have a lot of countries aligned with them.”

The Starwood Capital executive emphasized: “They are going to try really hard. It’s very obvious. They are going to try really hard to break the dollar standard. If that happens and the dollar devalues, you need one thing that could hold its value.”

While admitting that bitcoin “will go down with the stock market,” he stressed that in his opinion, “it will reverse,” elaborating:

It would go to $1 million a coin. It could do that because everyone, it’s not U.S. investors, the whole world will look at one thing that they can’t make more of and that would be bitcoin.


“There’s no function other than a store of value so having a little investment in bitcoin, I think, might be a smart little hedge in your life because your paper will be worthless, unfortunately,” he warned.



The billionaire then disclosed that he has about 2% to 3% of his net worth in cryptocurrencies. Regarding crypto investment, he said: “If it goes to zero, it won’t hurt me either, it won’t hurt you.” However, he emphasized:

But if it goes to $1 million a coin, you are going to look at the TV and get very upset.


A growing number of billionaires are using bitcoin to hedge against inflation.

Famed hedge fund manager Paul Tudor Jones said in October that he preferred bitcoin over gold. Orlando Bravo, the billionaire who co-founded private equity firm Thoma Bravo, said in September that he is very bullish about bitcoin, expecting it to increase “significantly.”

Last week, Mexican billionaire Ricardo Salinas Pliego said the U.S. “is looking more and more like any other irresponsible third world country.” Salinas tweeted a weekly chart of the total value of the Federal Reserve’s assets (less eliminations from consolidation) and commented: “Wow…look at the scale of fake money creation. Buy bitcoin right now.”

Do you agree with Barry Sternlicht about bitcoin? Let us know in the comments section below.


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