Does crypto have room for influencers?

I read an article that says Raiinmaker can transform users into “paid influencers” by rewarding them tokens based on how they promote/share content ready for promotion. I’m not surprised with the USP/buzzwords since we’ve had our fair share of alts and shitcoins the past few months LOL. But it’s the influencer niche that caught my attention.

Would influencers thrive in the crypto space? I know there’s money in NFTs and metaverses/games or even dapps. But I’m not sure if I should stake just because this idea can appeal to the TikTok/IG community. Never been a fan of influencers to begin with so it’s sus for me so far.