Ethereum Max is a scam using celebrity shills.

Just over a month ago a random token was created on Ethereum, Ethereum Max. It's just an ERC-20 token with HODLing rewards and other forms of perks I couldn't find, because they lack a whitepaper. Nothing about this coin is interesting or special, maybe even more useless than the average memecoin. Team is also anonymous, they're not listed anywhere.

Paid promotion.

This is where it gets interesting, the team managed to place advertisements on Instagrams of celebrities. One of the people was Kim Kardashian, a reality tv-star worth over a billion USD with 220m+ followers on Instagram. Kim asks anywhere from 300K to 500K for a single picture, sometimes even 1 million depending on what she has to do. That's a lot of money for a project that's just one month old and has no function whatsoever. Floyd Mayweather is also promoting it, while already being fined 600K for promoting a fraud in 2018 called Centra. Managers, where are you? if Emax goes down (it will), it'll drag all of these celebrities down with them for promoting a Ponzi/fraud/scam.

These dumb scams seem to lower the bar every day for crypto to the point we need James Cameron to raise it again. Site is full of spelling mistakes, pretty common for a scam. Currently the project is sitting at 125m marketcap, so there's a lot of investors who got drawn in thanks to these promo's. Only thing I can say, avoid at all cost. If you're really into ''community'' projects I'm sure there's lot of small organizations in your neighborhood waiting for help.