I've been working in digital marketing for almost a decade now, including some blackhat techniques to artificially make something go viral.
It is terrifyingly easy. It was even easier a few years ago before these platforms started improving their bot detection and realview algorithms, but it's still very effective today.
Social proof works. It makes users think, "Well, this many people can't be wrong" and massively bumps up the "legitimacy" of a project.
And for only $10, I can get 2000 people to regularly post in my memecoin Telegram channel, and get 10,000 Youtube views on my video so that it'll end up being recommended for crypto enthusiasts.
Just something to be aware off when you DYOR.
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