McLaren Racing announces new multi-year technical partnership with Tezos

https://www.moneycab.com/startups/mclaren-racing-kuendigt-neue-mehrjaehrige-technische-partnerschaft-zum-aufbau-der-nft-fan-erlebnisplattform-auf-dem-energieeffizienten-blockchain-netzwerk-tezos-an/

Zug - McLaren Racing has chosen Tezos as the team's official blockchain partner for a multi-year technical partnership for Formula 1, INDYCAR and esports. McLaren will leverage the energy efficient and expandable Tezos network to create a non-fungible token (NFT) platform that focuses on the fan experience.

Tezos, an open source asset and application blockchain, is an ever-evolving blockchain that updates itself through efficient on-chain governance. McLaren will build a platform that will transform the racing legacy and renowned driver lineups across its various teams into an NFT fan experience like no other.

For Tezos and McLaren, sustainability through innovation is key. The use of clean NFTs and energy-efficient networks ensure that the effect of this new medium of creative expression is not negated by unnecessarily high energy consumption. Unlike traditional proof-of-work blockchains, Tezos' groundbreaking proof-of-stake mechanism is a far more energy-efficient approach to securing the network. It uses two million times less energy than proof of work networks like Bitcoin and Ethereum. This enables Tezos to operate cleanly, with minimal energy consumption and a negligible carbon footprint.

As part of the partnership, the Tezos brand will be represented in the McLaren Formula 1 and Arrow McLaren SP teams, including on the racing suits of McLaren F1 drivers Lando Norris and Daniel Riccardo, as well as AMSP drivers Pato O’Ward and Felix Rosenqvist.

Lindsey Eckhouse, Director, Licensing, Ecommerce and Esports, McLaren Racing said, “Tezos and McLaren Racing teaming up to create a unique, fan-focused NFT platform is an innovative step in an exciting and fast-moving way developing industry. At McLaren we're known for putting the fans at the center of everything we do, and this is another partnership that allows fans to own important parts of our team. We look forward to launching the platform with Tezos to create bespoke NFTs with our Formula 1, INDYCAR and esports teams. "

Hubertus Thonhauser, Chairman of the Tezos Foundation, said: “McLaren Racing has one of the longest and most famous legacies in Formula 1 racing and we are thrilled that they decided to bring it to the Tezos blockchain through their NFT fan Engagement platform. The concept of blockchain is evolving, becoming faster, safer and more efficient. This requires a blockchain that can keep up with this rapid pace of innovation. Brands everywhere are looking for new ways to connect with their fans, Tezos, the original and fastest-evolving blockchain, remains at the forefront of innovation. It offers real solutions in a thriving and rapidly growing ecosystem.