PSA: Beware of the shill template

I've been seeing this a lot lately and I thought I'd shoot a post on it.

When I was a kid, I worked in an electronics store. We had many high end brands and a shitty in-house brand that the head of the company created. He basically came up with a name and logo, flew to Shenzhen and got it printed on a lot of cheap product.

We were told to market this brand right smack between two established brands on the shelves. And guess what? It worked. People placed this janky piece of shit on the same footing as better made items and bought it.

So what's this got to do with crypto you ask? Well, this marketing hack is transferable to a lot of different things that are sold. I've seen an increasing number of articles listing two established coins, most often Bitcoin and another of the top 10 plus a coin that you've probably never heard of before as something worth investing in.

Some examples:

https://crypto.news/bitcoin-xrp-and-tradecurve-are-top-coins-to-watch-in-2023/

https://www.outlookindia.com/business-spotlight/consider-caged-beasts-ethereum-and-cardano-to-diversify-your-portfolio-this-alt-season-news-291872

So beware the shill template; folks are looking at you as exit liquidity.