Usain Bolt, the 8-time Olympic gold medalist and 11-time world champion, has teamed up with Step App to take fitness and exercise a notch higher by incorporating Web3 and the metaverse.
As a FitFi platform building a gamified metaverse for the fitness economy, Step App intends to generate a healthier world through Web3. Therefore, the platform’s choice of Bolt as its core brand ambassador is intended to attain this objective.
Bolt stated:
“Exercise has always been, and still is, a massive part of my life. When I learned what the team at Step App was building, I was instantly inspired and wanted to be part of this incredibly important global movement.”
Since the blockchain economy has expanded beyond finance to incorporate play elements, fitness, and lifestyle, Step App transforms daily exercise activities like jogging or walking the dog into competitions or social activities with friends and strangers.
As a result, this encourages people to earn by exercising, leading to economic freedom. Bolt pointed out:
“I've said in the past that we need to aspire to inspire, and through Step App, I would love to inspire as many people as possible to live a healthier and happier life. We are just getting started.”
Launching the gamified metaverse will give at least 20 million pre-signed users the chance to earn, play, socialize, and exercise.
Krill Volgin, the CEO of Step App, stated:
“Our mandate is to inspire people to exercise daily, so they feel better physically & mentally, and feel we will achieve this by incentivizing their exercise by paying them in crypto.”
Users will earn KCAL tokens after completing each fitness step, enabling them to unlock more economic opportunities. Volgin added:
“We are not just building an industry-leading Web3 platform, but more importantly championing a global movement to get millions of people around the world to become healthier.”
Crypto rewards seem to be enticing people to hit the gym, according to a recent survey by fitness platform FitRated.
Image source: Shutterstock
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