What’s the big deal with Super Bowl adverts? Super bowl 100m viewers, World Cup 1 billion viewers.

Now that all the excitement from the super bowl crypto ads has died down I wanted to figure out why it exists in the first place.

Super bowl typically has 100-120m viewers, so clearly it’s a big event. However the champions league final has a lot more, in 2021 700 million people watched Chelsea win.

This year is the World Cup finals as well, the final typically has 1 to 1.2 billion viewers, ten times more than the super bowl.

So will we see more big crypto ads for these events? Crypto.com already have a sponsorship deal with PSG who usually do well in the champions league.

Or is the super bowl special? Is advertising to the average American just significantly more valuable than the rest of the world?