Elon Musk and Chat GPT Founder, Sam Altman are in a battle to be the next Crypto financial giant.

This week, you must have noticed Elon Musk's quick rebrand of Twitter to X, the "everything app." He has emphasised in interviews that X will revolutionalize financial services, and change the way we view financial transaction. To make his objective more clearer, according to politico

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Musk pitched investors on building Twitter into a digital payments behemoth that could generate as much as $1.8 billion by 2028 when he was getting financing for the buyout earlier this year. He hasn’t dropped that ambition: “It’s kind of a no-brainer for Twitter to have payments — in terms of both currency and crypto — and make that simple for people to use,” Musk said in the December Twitter Spaces.

However, most people still don't know the reason why he rushed this rebrand. Indeed, why the rushed rebrand? To me, the main reason for this rushed rebrand is to catch up with what Sam Altman is doing. Just today, Sam Altman launched the World Coin which is described in its white paper as

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Worldcoin revolves around World ID, a privacy-preserving global identity network. Using World ID, individuals will be able to prove that they are a real, unique human to any platform that integrates with the protocol. This will enable fair airdrops, provide protection against bots/sybil attacks on social media, and enable the fairer distribution of limited resources. Furthermore, World ID can also enable global democratic processes and novel forms of governance (e.g., via quadratic voting), and it may eventually support a path to AI-funded UBI.

Essentially, it is a proof of personhood protocol that allows people to prove they are real and unique and facilitate payment worldwide.

With Elon's constant clamour of eliminating bots on Twitter, I am sure he will implement something similar to what world ID is doing using a decentralised system. Ultimately, there is no gainsaying that for either Elon Musk, or Sam Altman to create a global financial system that is decentralised, blockchain technology will be needed. Even reddit is showing signs of erasing its previous coin system for an overarching decentralised token reward system like is already done on this subreddit.

In this bull run, I would be focusing on coins that provide layer 2 solutions to ethereum as this is what most of these platforms will be using. Reddit chose Arbitrum, while World coin chose optimism, who knows what twitter will choose?

What do you think about this growing adoption of crypto for decentralised global finance and proof of personhood.