Gramma Sally just learned its Google, not "The Google". She uses her phone only make calls. Her last computer ran XP and she had it till it finally gave out in 2019. Grandpa Bob thinks Bill Gates is leading a blood cult. How do you win over them and sell them on the concept of a blockchain? They're still skeptics of the current internet.
Now consider passionate, suburban, soccer mom, Mary. Her computer is essentially a bootloader for Chrome. She uses a Mac because "it's simpler". Why should she care?
There are a lot of cool concepts out there in the blockchain tech, but I always think back about Shirley's comment about Abed's movie (this is from season 1 of Community). She sees the absurdly niche description and says "Yeah that will play in Poughkeepsie".
What about web3 can "play in Poughkeepsie"?
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