How do you typically hear about new crypto?

I’m relatively new to the world of cryptocurrency. It seems like by the time I first hear about a project the pump has already happened weeks or months prior.

For those who have been fortunate enough to buy into a coin/token before the masses, how did you hear of it?

Is there a source other than this subreddit that lists newly launched projects so someone could read about them and potentially invest before they are listed on bigger exchanges?

Any help/insight is appreciated. I apologize if this has been a previous discussion or there is an obvious answer that I’m missing.