Shilling seems more orchestrated on here than ever before

Is it just me? Sure, shilling naturally is a huge thing on a sub like this. But, at least to me, it seems less random and more obviously organized recently.

It started with LRC, but, at least to me, seems even more extreme with CRO - they seemingly have a huge ad budget, maybe some of that is used on here? The love it is getting in the past few weeks is absurd. Similarly, I've seen weirdly many positive mentions of LUNA, ANKR and even a lot of love for UST - a stablecoin!! - the past few days. How likely is it that this love for the LUNA ecosystem is occurring naturally, after barely being talked about usually?

Again: is it just me or is the "natural" shilling of projects by fans increasingly replaced by organized shilling?